BTS take the party to the morning after in 'Normal' video
The K-pop group’s new clip for the Arirang track is debuting first on Spotify in select Beta markets before a wider streaming release.
By Georgia Hale · Staff Writer
2 min read
BTS have turned a fake tabloid bathroom mystery into the centerpiece of their latest video rollout.
Rolling Stone reported that the group has released the music video for “Normal,” the ninth track from their chart-topping album “Arirang.” The clip is getting a limited first window on Spotify, where it is viewable in select Beta markets for 48 hours before moving to other streaming platforms, according to the report.
The video keeps things close and personal. Rolling Stone described it as following each BTS member after a celebration, moving from flashes of the previous night’s festivities into quieter scenes the next morning.
One eyebrow-raising image from the campaign also makes its return. According to Rolling Stone, the video recreates a promotional photo that had already gone viral: all seven members standing in front of a line of toilets, backs turned to the camera.
A bathroom ad campaign with a wink
The toilet tableau was not a random visual tossed into the mix. Rolling Stone reported that full-page newspaper ads appeared earlier this week in outlets including the New York Post and the San Francisco Chronicle, showing the urinal-themed image of the K-pop stars beneath a fake news-style headline about the members being seen in a bathroom during a “mysterious gathering.”
The ad’s smaller print leaned into the bit, saying questions had been raised about a late-night photo that appeared to show all seven members together in an unexpected location. It added that the gathering was unconfirmed and that some had questioned whether the situation was “entirely normal.”
Fans online quickly connected that bolded wording to “Normal,” Rolling Stone reported, turning the mock-scandal setup into a breadcrumb trail for the new visual.
The campaign fits the song’s rollout with a sly little nudge: a polished pop act using the language of gossip pages to point listeners back to the music. The video, as described by Rolling Stone, brings that faux-tabloid thread back around by placing the viral image inside the story of the clip itself.
BTS are keeping busy
The “Normal” video arrives while BTS are already on the road. Rolling Stone reported that the group are currently on their “Arirang” world tour.
They also have a major global stage ahead. According to Rolling Stone, BTS are set to headline the first halftime show at the 2026 FIFA World Cup final, appearing alongside Shakira, Madonna and Justin Bieber.
For now, the newest stop is a limited Spotify launch, a fake newspaper mystery and a morning-after music video built around one very deliberate bathroom gag.
This story draws on original reporting from Rolling Stone.