Lovehoney’s July Black Friday sale cuts up to 70% off toys and lingerie
Lovehoney’s annual summer deal event is live, with discounts on sex toys, lingerie, bondage gear and a free-gift offer on $99 carts.
By Bianca Rossi · Entertainment Editor
2 min read
Lovehoney has switched on its annual Black Friday in July Sale, and the headline deal is straightforward: up to 70% off select items during the 2026 event.
According to Mashable’s deal coverage, the sale spans vibrators, male sex toys, lingerie, bondage gear and other products on the retailer’s site. The promotion is live now, though no end date was listed in the report.
The sale also comes with an extra perk for shoppers building a bigger basket. Mashable reports that carts reaching $99 qualify for a free gift chosen at checkout.
The free-gift options listed in the report include:
- A metal butt plug
- Black lace lingerie
- Lace wrist cuffs
- A mini wand vibrator
- A prostate vibrator
- A transparent stroker
- A vibrating cock ring
Several specific products were highlighted in Mashable’s recommendations for shoppers trying to stretch the discount. Those picks included the G-Thriller, the Womanizer Starlet 3, the Womanizer Liberty 2 and the LELO Smart Wand 2 Medium.
Mashable noted one price comparison for the LELO Smart Wand 2 Medium: the wand was listed at $119 at Lovehoney, compared with $169 on LELO’s own site. No other individual sale prices were included in the report.
The suggested cart in the report grouped products around different types of stimulation: the G-Thriller for G-spot stimulation, a Womanizer model for clitoral stimulation and the LELO wand as a higher-intensity option. Mashable said that combination could come in under $250, with a butt plug added as the free gift if the cart qualified.
As with most seasonal retail promos, the best deal depends on what is actually useful to the shopper. The confirmed offer is the broader one: Lovehoney’s Black Friday in July Sale is running with discounts of up to 70%, and the $99 cart threshold unlocks a free-gift choice at checkout.
Shoppers should check final prices, availability and free-gift options directly at Lovehoney before buying, since the report did not list an end date for the sale or say how long each freebie would remain available.
This story draws on original reporting from Mashable.