Pantalones Yeti cooler gives Matthew McConaughey’s tequila a $250 case
Matthew and Camila McConaughey’s Pantalones Organic Tequila has a $250 Yeti cooler on preorder, built to fit six bottles.
By Georgia Hale · Staff Writer
2 min read
Matthew McConaughey’s tequila brand has turned a movie catchphrase into merch: the Pantalones Yeti cooler, a $250 limited-edition release now available for preorder, according to Mashable.
Pantalones Organic Tequila, the label co-founded by Matthew and Camila McConaughey, has teamed with Yeti on a custom cooler called “A Lot Cooler,” Mashable reported. The name nods to McConaughey’s famous “It’d be a lot cooler if you did” line from Dazed and Confused.
The cooler is not just a logo slapped on a party prop. Mashable reports it is sized to carry a full case of Pantalones tequila, meaning six bottles, and comes with Pantalones branding on top.
How much is the Pantalones Yeti cooler?
The Pantalones x Yeti “A Lot Cooler” costs $250 and is available for preorder through Pantalones, according to Mashable. The report describes it as a limited-edition product, though it does not give a total production number or shipping date.
For anyone trying to place it in the party-supply hierarchy, the pitch is clear: this is a tequila-branded Yeti built for carrying bottles, mixers, snacks or whatever else gets packed for an outdoor day. Mashable lists beach trips, backyard gatherings, tailgates and boat outings among the settings the cooler is being marketed for.
What comes with the McConaughey cooler launch?
The release is paired with a new promotional video, according to Mashable. In the clip, McConaughey’s running idea is that a margarita improves just about any situation, and the spot ends with the McConaugheys sitting on a pickup truck tailgate beside the custom Yeti cooler with margaritas in hand.
The collaboration keeps the branding tight: Pantalones brings the tequila and McConaughey wink, while Yeti supplies the cooler format. Mashable describes the product as having Yeti’s sturdy build and a custom Pantalones look.
- Brand: Pantalones Organic Tequila
- Collaborator: Yeti
- Product name: “A Lot Cooler”
- Price: $250
- Capacity: A full case, or six bottles, of tequila
- Status: Available for preorder, according to Mashable
Pantalones Organic Tequila has leaned on the McConaugheys’ playful public image before, and this release puts that same energy into a practical object for drinking-season logistics. The joke is movie-night familiar, the product is real, and the price puts it squarely in premium cooler territory.
Mashable says the cooler can be preordered now through Pantalones.
This story draws on original reporting from Mashable.