Samsung Galaxy Glasses price tipped for premium range
Samsung executive Choi Jae-in said the Galaxy Glasses should be reasonably priced but will start in the premium tier.
By Bianca Rossi · Entertainment Editor
3 min read
Samsung Galaxy Glasses price clues are finally trickling out, with executive Choi Jae-in saying the company’s first smart glasses are expected to land at a “reasonable” level while starting out in the premium range, according to The Korea Times.
The glasses have still not had a full public debut. The update came after Samsung’s Galaxy Unpacked event earlier this month, where Choi discussed how the company thinks it can compete in a market already associated with Meta’s smart glasses.
Choi’s main pitch, as reported by The Korea Times, is that Samsung is entering the category with a ready-made ecosystem. Samsung already sells smartphones and other smart devices, and he suggested that could help its glasses work in ways rivals may struggle to match.
“Running artificial intelligence (AI) effectively requires significant computing power, but packing all the necessary chips into a pair of glasses makes it difficult to deliver a lightweight and comfortable experience that smart glasses should provide,” Choi said, according to The Korea Times. “As the first major smartphone brand to enter the smart glasses market, we have a lot of things to offer (to the market).”
How much will Samsung Galaxy Glasses cost?
Samsung has not announced a final price. Choi said buyers should expect a price that is “reasonable,” while also saying the glasses will “initially be positioned in the premium range,” according to The Korea Times.
That leaves plenty of room for suspense. Meta’s glasses start at $299, and that figure gives shoppers at least one current benchmark for the category, though Samsung has not said whether its own glasses will be above, below, or near that amount.
Choi also referred to glasses being designed by companies including Warby Parker and Gentle Monster, The Korea Times reported. No additional product details, model names, or launch pricing were disclosed in the remarks cited by the outlet.
Why does Samsung think it has an edge over Meta?
Choi pointed to Samsung’s smartphone business as the possible advantage. His comments indicate the company sees a connected phone as a way to help smart glasses handle AI tasks without forcing all the computing hardware into the eyewear itself.
That matters because the form factor is tight. Choi said putting the necessary chips inside glasses makes it harder to keep them light and comfortable, according to The Korea Times.
Meta, by contrast, does not make the same wider set of compatible consumer hardware that Samsung does, according to the report. Samsung’s argument is that its existing devices could help support the glasses once they arrive.
When are Samsung Galaxy Glasses expected to launch?
Samsung’s glasses are reportedly expected this fall. The company has not yet provided a full launch date, complete specifications, or a final retail price in the details reported by The Korea Times.
For now, the clearest signals are Samsung’s intended positioning: AI-focused glasses tied to its device ecosystem, with a price that starts premium even if the company wants it to feel within reason.
This story draws on original reporting from Mashable.