Sticki Rolls Series 3 and Sticki Mates land at Target
Sticki Rolls Series 3 and Sticki Mates are now at Target, with bracelets, charms and craft sets starting at $4.99.
By Bianca Rossi · Entertainment Editor
2 min read
Sticki Rolls Series 3 has arrived at Target alongside the brand’s new Sticki Mates bag charms, giving back-to-school shoppers another aisle-ready hit of stickers, collectibles and wearable craft gear.
The new products start at $4.99, according to the launch details, and include wearable sticker bracelets, craft sets and small refillable charms that dispense stickers on the go.
Sticki Rolls has built its toy line around the old-school thrill of sticker trading, mixed with slap-bracelet energy and collectible character hunting. The brand’s YouTube channel has more than 1.86 million subscribers, and the launch details say Sticki Rolls content has topped 1 billion views.
What is in Sticki Rolls Series 3?
The Series 3 Collection brings in 1,200 sticker designs, with a mix of new characters and returning faces, according to the brand’s launch information.
The collection uses a five-level rarity system. Stickers range from common everyday designs to ultra-rare holographic versions, giving kids specific designs to look for, save and trade with friends.
The Series 3 drop includes wearable sticker-dispensing bracelets, holographic Jumbo Stickies designed for places like lockers, and craft kits including the Sticki Station and the Rolluxe handbag.
For parents who have not met the craze yet, the basic idea is straightforward: Sticki Rolls turns sticker collecting into something kids can wear and share. The bracelets hold rolls of stickers, so the trading part can happen at school, playdates or anywhere a backpack goes.
What are Sticki Mates?
Sticki Mates are three-inch collectible figures that clip onto a bookbag or tote and work as refillable sticker dispensers, according to the launch details.
The charms are compatible with existing Sticki Rolls, which means kids who already have the bracelets can use the new figures with the stickers they already collect.
The first Sticki Mates lineup has 10 characters to collect. The launch also includes an ultra-rare character called Golden Chillin Charlie.
The Target rollout puts both new lines in front of families during back-to-school shopping, when backpacks, lockers and school-day accessories are already on the list.
For the sticker-obsessed kid, the appeal is built into the format: wear the bracelet, pull a sticker, trade the rare one, refill the roll, repeat. For adults who remember sticker books, friendship bands and snap-on bracelets, Sticki Rolls is selling a familiar kind of playground currency in a new package.
This story draws on original reporting from Mashable.