Celebrity beauty brands Amazon shoppers can find from Selena, Rihanna and more
TMZ Deals spotlights Amazon beauty picks from Selena Gomez, Rihanna, Halsey, Drew Barrymore, Millie Bobby Brown and more stars.
By Bianca Rossi · Entertainment Editor
3 min read
Celebrity beauty brands Amazon shoppers can buy are getting a fresh spotlight from TMZ Deals, which rounded up makeup, skincare and fragrance picks tied to some of Hollywood’s biggest names.
TMZ says it may receive a share of sales or other compensation from links in its shopping coverage, and notes that prices and availability can change.
Which celebrity beauty brands are on Amazon?
The list starts with Rare Beauty by Selena Gomez. According to TMZ Deals, Gomez founded Rare Beauty in 2020 with a mission of challenging unrealistic beauty standards. The brand has since moved into fragrance with Rare Beauty Rare Eau De Parfum, described in the roundup as a scent built around caramel, vanilla and sandalwood.
Fenty Beauty by Rihanna is also featured. TMZ Deals points to the Fenty Beauty Lined + Luminized 2 Piece Lip Set, a limited-edition kit that includes Trace’d Out Longwear Waterproof Pencil Lip Liner in the shade Riri and Gloss Bomb Universal Lip Luminizer in Grape Splash.
Halsey’s about-face gets a nod for eye makeup. TMZ Deals says the singer, a self-taught makeup artist, built the line with creative expression in mind. The highlighted bundle includes Shadow Fix Eye Primer and Matte Fluid Eye Paint in White Noise, and the roundup describes the kit as vegan, clean and cruelty-free.
For a multi-use pick, TMZ Deals highlights FLOWER Beauty by Drew Barrymore. The brand has been around since 2013, according to the roundup, and the selected Gel Crush Lip & Cheek stick is presented as a portable product meant to add color to both lips and cheeks.
Which Amazon beauty picks are aimed at younger shoppers?
Florence by Mills, from Millie Bobby Brown, is described by TMZ Deals as a cosmetics line created in 2019 for tweens and teens trying makeup and skincare. The brand, named after Brown’s great-grandmother, is listed as vegan, clean and cruelty-free. The Happy Days Skincare Set includes Clean Magic Face Wash, Sunny Skies Facial Moisturizer Sunscreen, Look Alive Brightening Eye Cream and Oh Whale! Lip Balm.
Gwyneth Paltrow’s goop beauty appears with the Youth-Boost Peptide Serum. TMZ Deals says the clinically tested serum targets signs of aging including firmness, elasticity, wrinkles, hyperpigmentation, texture and radiance, and says the brand markets it for all ages, skin tones and skin types.
Miranda Kerr’s KORA Organics is represented by Noni Glow Face Oil. According to TMZ Deals, Kerr founded the brand around ingredient standards similar to those applied to what people put in their bodies. The roundup says noni comes from the Morinda citrifolia plant, native to Polynesia and Southeast Asia, and that the oil is intended to support the skin barrier and restore radiance to dry or dull skin.
The roundup closes with Scarlett Johansson’s The Outset. TMZ Deals says Johansson created the brand after dealing with sensitive skin, dryness, breakouts and irritation. Its highlighted Firming Vegan Collagen Prep Serum is described as a best-selling four-in-one product meant to firm, brighten, plump and hydrate after cleansing and before moisturizer.
This story draws on original reporting from TMZ.