Holly Willoughby lines up Tucci and Emma Bunton for YouTube lifestyle show
The British presenter’s new social-first series, Holly Willoughby Together, starts July 28 with two episodes a week.
By Bianca Rossi · Entertainment Editor
2 min read
Holly Willoughby is making a bigger play for YouTube with a new lifestyle series built around chats, cooking, fashion, wellbeing and hangouts, Deadline reports.
The show, titled Holly Willoughby Together, is set to launch its first episode on July 28, with two installments due each week, according to the report. It will run across YouTube and social platforms.
Deadline reports that the opening run of guests includes Stanley Tucci, Katherine Ryan, Joanne McNally, Emma Bunton and Nicole Appleton. Willoughby will also speak with campaigners and chefs, including Ellen Froome, who is campaigning for regulation of major tech companies, and Lauren Leyva.
The format is arranged around five strands: Talk Together, Cook Together, Look Good Together, Better Together and Hang Out Together. The series has been filmed in a purpose-built studio, where Willoughby will spend time with guests and discuss a selected topic of the week, Deadline said.
A social-first move
Holly Willoughby Together is produced by Hungry Bear Media, the company run by Willoughby’s husband, Dan Baldwin, according to Deadline. The report describes the project as Willoughby’s first major push into YouTube.
Her representatives told Deadline that she has a digital audience of 16 million. Voy, a tech health provider, is attached to the series as founding brand partner, the report said.
Willoughby said: “I’m so proud of the work all the team who make Together have put into this exciting new project. We’ve had a lot of fun developing it and look forward to seeing what you think.”
Back in front of viewers
Deadline noted that Willoughby has returned to presenting work after a difficult period in her career. The report cited the fallout from the scandal involving her former This Morning co-host Phillip Schofield, as well as the case of a man convicted in connection with an alleged plot to abduct and murder her.
Since then, Willoughby has hosted ITV’s You Bet! and appeared with Bear Grylls on Netflix’s Celebrity Bear Hunt, Deadline reported.
The move puts Willoughby among a group of well-known presenters who have built out shows on YouTube in recent years. Deadline pointed to Piers Morgan as one example, saying his Talk TV YouTube show now has a highlights compilation airing on Paramount network 5.
For Willoughby, the new series marks a shift into a looser digital format, with celebrity guests, practical lifestyle segments and topical conversations all bundled under one brand.
This story draws on original reporting from Deadline.