Netflix puts its viewership data dump on a yearly schedule
Netflix says its What We Watched reports will move from twice-yearly releases to annual publication starting in 2027.
By Georgia Hale · Staff Writer
2 min read
Netflix is slowing the rhythm of its big viewership reveal.
The streamer said Thursday that its What We Watched report will no longer come out every six months after the latest edition, which covers subscriber viewing from January through June 2026. Beginning in 2027, Netflix plans to publish the report once a year, in the first quarter.
The change was announced in Netflix’s letter to shareholders, released alongside the company’s latest quarterly earnings results. Netflix has issued the report twice a year for the past couple of years, separate from its regular weekly Top 10 lists.
Why Netflix says it is changing the schedule
In its shareholder letter, Netflix said engagement remains important to the company, but argued that engagement is about more than total hours watched. The company said it also includes the quality and range of what Netflix offers subscribers.
Netflix said the new timing is meant to separate the viewership report from earnings day. According to the company, that will help keep attention on its main financial measures: revenue and operating profit.
The report released Thursday is the last of the twice-a-year format. It details viewing habits for the first half of 2026, covering the period from January through June.
Top 10 lists are staying
Netflix said the move does not mean it is pulling back all of its viewing disclosures. The company said it will continue to publish title-by-title viewing information and overall hours viewed.
Netflix also said its weekly Top 10 lists for movies and series will remain in place. Those lists cover more than 90 countries, according to the company.
The What We Watched report has become one of Netflix’s broader public snapshots of how subscribers spend their time on the service. It sits apart from the weekly rankings, which track current hits in shorter bursts.
With the new system, Netflix will still release a broad viewing report, but investors, rivals and industry watchers will have to wait for it on an annual schedule rather than checking in twice a year.
This story draws on original reporting from Variety.