Rebecca Luna death announced after TikTok creator shared Alzheimer’s fight
Rebecca Luna, 49, died after choosing medical assistance in dying following months of public posts about young-onset Alzheimer’s.
By Bianca Rossi · Entertainment Editor
2 min read
Rebecca Luna death news was shared Saturday in a post on the TikTok creator’s own account, after the 49-year-old had spent months documenting her young-onset Alzheimer’s diagnosis and her decision to use medical assistance in dying.
The post said Luna died on July 25 at about 1:15 p.m. while surrounded by loved ones. Luna, a single mother from British Columbia, had built a following by speaking plainly about her illness, her medical appointments and her end-of-life choice.
Luna revealed in April 2025 that she had been diagnosed with Alzheimer’s at 48, according to posts on her TikTok account. After that, she used the platform to bring followers into a difficult and intensely personal chapter, posting updates about her health and the choices in front of her.
What happened to Rebecca Luna?
Luna died after choosing MAID, which she described to followers as part of taking control of her life while living with Alzheimer’s. MAID refers to medical assistance in dying, an end-of-life option Luna discussed publicly as she answered questions and pointed others toward resources.
In the months before her death, Luna became known for talking openly about the emotional and practical realities of her diagnosis. Her TikTok posts addressed doctor visits, the progression of her condition and the reasons she was considering an assisted death.
Days before she died, Luna told followers that she had moved her MAID date from early August to July 25. In that update, she said the choice came down to having control over her own life.
Her story also reached beyond TikTok after she said meeting Lily Allen was on her bucket list. Luna later met the singer at one of Allen’s concerts and described the experience as “the best,” according to her posts.
In a final message shared with followers, Luna looked back on what she had learned during her journey. She said she had learned to stand up for her younger self and hoped other people would learn to love themselves too.
“If I can do it, you can do it too,” Luna told her audience in that message.
Her followers had praised her for putting a public face on Alzheimer’s and for discussing end-of-life decisions in a direct way. The post announcing her death marked the end of a public journey that many had followed in real time as Luna used social media to talk about illness, autonomy and saying goodbye.
Luna was 49.
This story draws on original reporting from TMZ.