Amelia Dimoldenberg gets back in the F1 passenger seat
Passenger Princess returns to YouTube this month with Charles Leclerc, Alex Albon and four more Formula 1 drivers joining Amelia Dimoldenberg.
By Poppy Nakagawa · Culture Writer
2 min read
Amelia Dimoldenberg is heading back to the track, and Formula 1 is once again letting her near a steering wheel.
The “Chicken Shop Date” creator and host will return this month with Season 2 of “Passenger Princess,” her YouTube series built around awkward charm, racing stars and her ongoing attempt to become a more confident driver.
The new season will feature six Formula 1 names: Charles Leclerc, Franco Colapinto, Valtteri Bottas, Gabriel Bortoleto, Kimi Antonelli and Alex Albon.
Dimoldenberg’s company, Dimz Inc., created and produces the series. The first season debuted in October and has reached 289 million views on YouTube, according to figures reported for the show.
Six drivers, six new episodes
Season 2 will roll out across six weekly episodes on YouTube, with episodes airing through July and August.
According to the show’s synopsis, the format again puts Dimoldenberg in the passenger seat with Formula 1 drivers while mixing her interview style with the sport’s high-speed world. The synopsis says the new episodes will follow her continued effort to improve behind the wheel, with mixed results.
That setup is very much the joke Dimoldenberg is steering into. In a statement, she said she was “thrilled” to be back with six more drivers and more chances to prove she still should not be trusted to drive.
The series extends Dimoldenberg’s run of interview formats outside her original “Chicken Shop Date,” which became known for deadpan celebrity conversations in a fast-food setting. “Passenger Princess” takes that rhythm into F1, where the guests are more used to cockpits than casual chat.
Formula 1 eyes a broader crowd
Emily Prazer, Formula 1’s chief commercial officer, said in a statement that F1 was excited to bring the series back after the first season’s success with viewers around the world.
Prazer said the show gave fans a different view of the people inside the sport and praised Dimoldenberg’s ability to connect with audiences through humor, authenticity and creativity.
She also said Formula 1’s fanbase now tops 830 million worldwide, and described “Passenger Princess” as a way to reach both current fans and new viewers.
For Season 2, the challenge for the drivers is not only handling Dimoldenberg’s interview style. Prazer said viewers will see them take on the task of teaching her how to drive.
The return gives YouTube another F1-adjacent series at a time when the sport continues to push its stars beyond race weekends and into entertainment formats. For Dimoldenberg, it is another lap in a show that turns the passenger seat into the main event.
This story draws on original reporting from Variety.