Jamie Stevens' Sony departure set after 10 years in consumer products
Jamie Stevens will leave Sony Pictures on Sept. 4 after leading worldwide consumer products across film and TV for a decade.
By Georgia Hale · Staff Writer
2 min read
Jamie Stevens' Sony departure is now on the calendar: the executive vice president of Worldwide Consumer Products at Sony Pictures will leave the studio on Sept. 4 after 10 years in the role, Deadline reported.
Sony has not yet named a successor, according to the report. Stevens has overseen the studio’s global consumer products operation across its film and television businesses since joining the company in 2016.
Her exit closes a decade-long run tied to some of Sony Pictures’ best-known screen brands. Deadline reported that Stevens helped widen the reach of the studio’s intellectual property portfolio while reshaping the consumer products group and building out a global team.
Why is Jamie Stevens leaving Sony Pictures?
Deadline reported that Stevens is stepping down to spend more time with family and work on passion projects. No further details about her next move were announced in the report.
The timing gives Sony a short runway before her final day in early September. The company plans to announce her replacement later, according to Deadline.
What did Jamie Stevens do at Sony?
At Sony Pictures, Stevens led the business that turns film and TV properties into consumer-facing products and brand partnerships. Deadline said her remit included licensing, e-commerce and direct-to-consumer efforts.
That kind of consumer products division connects studio franchises with retail, merchandise and other commercial opportunities outside the screen. For Sony, Deadline reported, Stevens’ work included franchise plans and partnerships connected to titles such as Ghostbusters, Hotel Transylvania, Jumanji, The Boys and Cobra Kai.
Before Sony, Stevens worked as executive vice president of Global Retail Marketing and Development at Universal Pictures, according to Deadline. The report also said she held senior posts at Disney, the National Football League, Hasbro and Reebok.
Sony praises Stevens' decade at the studio
Danielle Misher, Sony’s head of global theatrical marketing, credited Stevens with helping the company’s consumer products business and franchise work.
“Jamie has been a huge part of the success of our consumer products business and has helped bring even more impact to many of our most beloved franchises. We’ve been incredibly lucky to have Jamie as a partner over the past ten years and are so grateful for everything that’s gone into building such a talented team. Jamie’s talent, expertise and leadership will be greatly missed,” Misher said, according to Deadline.
Stevens’ departure comes as studios continue to lean on recognizable film and TV brands beyond theatrical releases and streaming runs. Sony’s next consumer products chief will inherit a slate of established properties, along with the licensing and retail machinery built around them.
This story draws on original reporting from Deadline.