Prime Video Latin America investment tops $2 billion through 2030
Prime Video plans more than $2 billion for Latin American shows, sports, storefronts and production training from 2027 to 2030.
By Bianca Rossi · Entertainment Editor
2 min read
Prime Video Latin America investment plans now top $2 billion, with the streaming service setting out a 2027-to-2030 push for new shows, sports rights, digital stores and production support across the region.
The company announced the plan at its first Prime Video Presents Latin America event in Mexico City on Aug. 20. The money is planned spending, rather than an amount already deployed, according to Variety and TheFly.
Prime Video named Mexico, Brazil, Argentina, Colombia and Chile as the five main markets for its content and creative-infrastructure strategy. Kelly Day, Prime Video’s vice president of international, said the commitment covers original and licensed programming as well as sports.
What will Prime Video spend its Latin America investment on?
Programming is central to the plan. Prime Video said it intends to more than double its local originals by 2030 and release more than 25 titles in 2027, spanning scripted series, films, unscripted shows and reality formats, Variety reported.
The company did not disclose how the more than $2 billion will be divided by country or category. But its announcement puts locally made and acquired programming alongside live sports, storefront expansion and behind-the-scenes training.
- Sports: Prime Video said it has broadened NBA coverage and Brazilian football rights. It also has a four-year agreement for 38 Mexico National Team home matches, beginning in September.
- Stores and channels: Third-party streaming subscriptions, rentals and purchases are planned for Costa Rica, the Dominican Republic, Guatemala, Paraguay, Peru and Argentina. Customers in those territories will not need a Prime membership to buy or subscribe, according to Prime Video’s announcement.
- Production workforce: The company cited Brasil no Set and a new practical and post-production skills program with Mexico’s SAE Institute.
The two country lists serve different parts of the plan. Argentina is one of the five principal markets for programming and infrastructure, and it is also on the separate list of six territories set to receive the rentals, purchases and third-party subscription options.
Javiera Balmaceda, Prime Video and Amazon MGM Studios’ head of international originals for Latin America, Canada and Australia, said the new slate is built around stories made locally with wider audiences in mind. Tomás Tejero, the company’s regional lead for Latin America and Canada, said the plan also focuses on creative partnerships and talent development.
For viewers, the immediate pipeline includes a larger 2027 slate and added live sports. For producers and crews, the announcement signals planned investment in training and production capacity. The detailed timing, spending totals by market and individual project budgets have not been disclosed.
This story draws on original reporting from Variety.