Ohio State Chase jersey patch brings bank logo to Buckeyes uniforms
Ohio State will put a Chase Bank logo on jerseys across 36 varsity sports in a JPMorganChase deal reportedly worth $15 million-plus a year.
By Deshawn Carter · Sports Writer
3 min read
The Ohio State Chase jersey patch is coming to one of college football’s most recognizable looks, with the school announcing Tuesday that JPMorganChase branding will appear on Buckeyes uniforms across all 36 varsity sports.
Ohio State said the partnership will put a circular Chase Bank logo on team jerseys. Yahoo Sports reported the agreement is worth more than $15 million per year, making it the richest announced uniform sponsorship since an NCAA rule change allowed advertisements on jerseys.
The move lands with extra punch because Ohio State is not a cash-poor athletic department searching under couch cushions. CBS Sports reported that the Buckeyes brought in a record $336 million in revenue during the 2025 fiscal year, topping their previous high of $280 million.
Why is Ohio State adding a Chase jersey patch?
The basic answer is revenue. Schools are facing higher costs in the player-compensation era, and jersey sponsorships have become a new way to add money after the NCAA opened the door to on-uniform ads.
A jersey patch is a small sponsor logo placed on a team’s uniform. In this case, Ohio State’s patch will advertise Chase Bank, bringing a commercial mark to the scarlet, gray and white uniforms tied to some of the program’s most familiar images.
CBS Sports reported that the cost of funding a top college football team has risen from about $10 million to roughly $35 million or $40 million in recent years. The same report said basketball spending has also climbed, while revenue sharing and name, image and likeness demands have reached other sports.
Ohio State’s deal also stands out because of the school’s financial position. CBS Sports reported that the athletic department generated about $16 million in profit despite its $336 million in revenue, underscoring how expensive the top end of college sports has become.
How does the deal compare with other college sports sponsors?
The Chase agreement follows a broader rush for new money in college athletics. CBS Sports cited the Big 12’s pursuit of a reported $20 million sponsorship with Monster as another example of leagues and schools looking for extra revenue.
Other blue-blood programs have been more cautious, at least publicly. CBS Sports reported that Alabama was not planning to add jersey ads as of the spring, citing a source. The same report said Penn State and Florida had considered the idea but had not moved forward.
Texas has also shown resistance. In February, athletic director Chris Del Conte told The Daily Texan, “Why would I want to put Sonic on my jersey?” when discussing the possibility of a sponsor logo on Longhorns uniforms.
Ohio State’s uniforms carry particular weight in college football, from helmet stickers to late-season games against Michigan. The Chase patch will not change the Buckeyes’ roster or schedule, but it does mark a visible shift for a program that already sits among the sport’s richest brands.
For fans, the logo may eventually blend into the weekly broadcast clutter of timeouts, realignment talk and sponsorship reads. For schools, it is another few inches of fabric turned into a revenue stream.
This story draws on original reporting from CBS Sports.