Bluey Tonies arrive at Target with new audio play sets
The Bluey Tonies collection is now on sale exclusively at Target and us.tonies.com, with sets, figures, games and accessories priced from $15.99 to $169.99.
By Bianca Rossi · Entertainment Editor
2 min read
Bluey has landed in the Toniebox universe, and parents hunting for a screen-free way to keep the Heeler household in rotation now have a fresh option.
Tonies’ new Bluey collection is available exclusively through Target and us.tonies.com, according to Mashable. The launch follows an earlier pre-order period and brings Bluey-themed audio figures, Toniebox 2 sets, interactive play and travel accessories into the mix.
The timing is no mystery. Variety reported, citing Nielsen data, that Bluey is currently the most-streamed show in the United States. That means the Australian pup and her family are already on heavy repeat in plenty of homes, and Tonies is pitching the new collection as a way for kids to keep playing without staring at a screen.
Mashable said it has previously praised the Toniebox as a screen-free children’s audio player, calling it in a review an “intuitively-designed storyteller” and a “screen-less winner for children.” The Bluey release brings the Emmy-winning Heeler family to that audio-first format.
What is in the Bluey Tonies collection
The lineup includes two Toniebox 2 sets, a three-figure character bundle, an interactive Tonieplay game and accessories. Prices run from $15.99 for a sleeve to $169.99 for the larger play set, according to Mashable.
Tonies Bluey Toniebox 2 Play Set, $169.99: This set includes a Sky Blue Toniebox 2, a Bluey Tonie, a Tonieplay controller and a Tonieplay interactive game. Mashable said the updated box includes Bluetooth headphone connectivity and smart bedtime tools intended to help with routines.
Tonies Bluey Toniebox 2 Starter Set, $149.99: The starter set comes with a Cloud Pink Toniebox 2 and a Bluey Tonie, giving kids a way to begin listening straight out of the box.
Tonies Bluey Tonie 3-Pack Bundle, $59.99: Families that already have a compatible speaker can pick up the character figures separately. The bundle includes Bluey, Bingo and Muffin Tonies.
Tonieplay Bluey: All Day Play, $24.99: The interactive game uses the Tonieplay controller and includes more than 100 interactive moments from the show, according to Mashable. Examples include Keepy Uppy and using the Magic Xylophone to freeze Mum and Dad.
Accessories: The collection also includes a padded Listen & Go Bag for $29.99, designed to store Tonies while traveling, and a Toniebox 2 Sleeve for $15.99 to change the look of the speaker.
The collection features Toniebox 2 color options in Cloud Pink and Sky Blue, according to Tonies credit information cited by Mashable, along with the new Tonieplay interactive games.
For families already using Toniebox, the figure bundle and game offer a smaller buy-in. For families starting from scratch, the two boxed sets package the speaker with Bluey content at launch.
This story draws on original reporting from Mashable.