Vineyard Vines gives Grateful Dead merch a preppy second act
The brand’s second Grateful Dead capsule includes tees, hats, pullovers and a $158 vest, with prices starting at $9.50.
By Georgia Hale · Staff Writer
2 min read
Vineyard Vines has rolled out its second Grateful Dead collaboration, bringing dancing-bear energy to the brand’s polished polos, pullovers, hats and tees, according to Rolling Stone.
The new capsule follows the brand’s first Grateful Dead release in 2025, Rolling Stone reported. The collection pairs Vineyard Vines’ East Coast prep style with artwork and references tied to the American rock band.
According to Rolling Stone, the latest drop includes men’s and women’s sizing, with prices beginning at $9.50 for a coozie and reaching $158 for a Performance Mariner Soft Shell Vest. Some sizes were already limited at the time of the report.
Shep Murray, Vineyard Vines co-founder and CEO, said in a company release cited by Rolling Stone that the brand wanted to celebrate the Grateful Dead with “dancing bears” and “smiling whales.” Murray said the collection reflects adventure, positivity and self-expression for fans of both the band and the clothing label.
Ian Murray, also a Vineyard Vines co-founder and CEO, said in the same release that music has long been part of the company’s identity. He said he grew up listening to the Grateful Dead and described the partnership as meaningful and nostalgic, according to Rolling Stone.
What is in the drop
Rolling Stone described the collection as more year-round than the first collaboration, which it said focused more on warm-weather pieces such as striped golf polos and colorful crewnecks.
This second round leans into everyday gear, according to the report, including long-sleeve tees, pullovers, baseball caps and a canvas belt. Vineyard Vines’ whale logo also appears alongside Grateful Dead imagery across the line.
- Grateful Dead x Vineyard Vines Performance Mariner Soft Shell Vest: $158, sizes XS to 2XL.
- Grateful Dead x Vineyard Vines 7 Inch On-The-Go Shorts: $118, sizes 28 to 44.
- Grateful Dead x Vineyard Vines Stealie Silk Tie: $95, one size.
- Grateful Dead x Vineyard Vines Surf Terry Hoodie: $138, sizes XS to 2XL.
- Grateful Dead x Vineyard Vines Performance 5-Panel Hat: $46, one size.
- Grateful Dead x Vineyard Vines Long-Sleeve Pocket Tee: $59.50, sizes XS to 2XL.
- Grateful Dead x Vineyard Vines Coozie: $9.50, one size.
- Grateful Dead x Vineyard Vines USA Tee: $55, sizes XS to 2XL.
The mix puts classic band-merch symbols onto items more likely to appear at a marina, golf course or weekend cookout than in a concert parking lot. Rolling Stone framed the collection as a way for Grateful Dead fans to wear band gear without going full vintage tour-shirt mode.
The collection is being sold through Vineyard Vines, according to Rolling Stone, with limited availability noted in the report.
This story draws on original reporting from Rolling Stone.